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Markenführung im Zeitalter von...
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Wettbewerb
Markenführung
17,004
Brand management
16,982
Konsumentenverhalten
7,663
Consumer behaviour
7,652
Markenimage
7,038
Brand image
6,908
Markenartikel
5,233
Brand
5,230
Preiswettbewerb
3,574
Price competition
3,496
Theorie
2,564
Beziehungsmarketing
2,552
Relationship marketing
2,547
Theory
2,504
Markenpolitik
2,187
Social Web
1,760
Social web
1,757
Online-Marketing
1,599
Internet marketing
1,566
Marketingmanagement
1,416
Marketing management
1,398
Deutschland
1,320
Germany
1,233
Werbewirkung
1,145
Advertising effects
1,133
Marketing
894
USA
873
Luxusgüter
868
Luxury goods
867
United States
852
Einzelhandel
829
Werbung
812
Preismanagement
811
Pricing strategy
807
Retail trade
807
Advertising
773
Duopol
670
Duopoly
660
Corporate reputation
657
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Free
228
Undetermined
212
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Article
354
Book / Working Paper
308
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Article in journal
332
Aufsatz in Zeitschrift
332
Graue Literatur
132
Non-commercial literature
132
Working Paper
118
Arbeitspapier
116
Hochschulschrift
23
Aufsatz im Buch
19
Book section
19
Thesis
14
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
8
Collection of articles written by one author
7
Sammlung
7
Konferenzschrift
6
Case study
4
Fallstudie
4
Bibliografie enthalten
3
Bibliography included
3
Conference paper
3
Konferenzbeitrag
3
Amtsdruckschrift
2
Article
2
Conference proceedings
2
Government document
2
Umfrage
1
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Language
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English
619
German
40
French
1
Slovak
1
Spanish
1
Undetermined
1
Author
All
Nakamura, Yasuhiko
10
Loginova, Oksana
8
Stadler, Manfred
7
Bruhn, Manfred
6
Peitz, Martin
6
Belleflamme, Paul
5
Chen, Yuxin
5
Meffert, Heribert
5
Motta, Massimo
5
Tarantino, Emanuele
5
Alviarez, Vanessa
4
Berndt, Ernst R.
4
Boone, Jan
4
Busso, Matias
4
Cuesta, José Ignacio
4
Gong, Qiang
4
Granlund, David
4
Head, Keith
4
Karmarkar, Uday S.
4
Khodabakhshian, Araz
4
Koulayev, Sergei
4
Li, Jun
4
Mantovani, Andrea
4
Mayer, Thierry
4
Netessine, Serguei
4
Qian, Yi
4
Reisinger, Markus
4
Roels, Guillaume
4
Straume, Odd Rune
4
Acemoglu, Daron
3
Ahlert, Dieter
3
Aitken, Murray L.
3
Alipranti, Maria
3
Armstrong, Mark
3
Atal, Juan Pablo
3
Bauner, Christoph
3
Borenstein, Severin
3
Brekke, Kurt R.
3
Delbono, Flavio
3
Duguid, Paul
3
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National Bureau of Economic Research
6
University <Nottingham> / Department of Economics
2
Deutscher Apotheker-Verlag Doktor Roland Schmiedel
1
Forschungsinstitut für Wirtschaftsverfassung und Wettbewerb
1
German Aviation Research Society
1
International Energy Agency
1
Logos Verlag Berlin
1
Nordwestdeutsche Apothekergenossenschaft <Essen>
1
OECD
1
Universität Mannheim
1
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Published in...
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European journal of operational research : EJOR
12
International journal of production economics
9
Journal of retailing and consumer services
9
Production and operations management : an international journal of the Production and Operations Management Society
9
International journal of industrial organization
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Discussion paper / Centre for Economic Policy Research
7
Economics letters
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER working paper series
6
Discussion papers / CEPR
5
Faculty & research / Insead : working paper series
5
International journal of production research
5
Journal of economics
5
NBER Working Paper
5
Transportation research / E : an international journal
5
Working paper series / Department of Economics, University of Missouri-Columbia
5
Applied economics letters
4
CESifo working papers
4
Discussion paper / Tinbergen Institute
4
Games and economic behavior
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International review of economics & finance : IREF
4
Journal of behavioral and experimental economics
4
Journal of economic behavior & organization : JEBO
4
Omega : the international journal of management science
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Review of industrial organization : RIO
4
The journal of brand management : an international journal
4
Theoretical economics letters
4
CORE discussion papers : DP
3
DICE discussion paper
3
Economic modelling
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information economics and policy : IEP
3
Journal of air transport management
3
Journal of business research : JBR
3
Journal of economic dynamics & control
3
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Source
All
ECONIS (ZBW)
650
EconStor
4
USB Cologne (EcoSocSci)
4
USB Cologne (business full texts)
2
RePEc
2
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1
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
2
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
3
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
4
Entry deterrence of capacitated competition using price and non-price strategies
Wang, Huaqing
;
Gurnani, Haresh
;
Erkoc, Murat
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
Saved in:
5
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
6
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
7
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
8
Essays on competitive analysis : firm strategies and market structure
Jahn, Eric
-
2007
Persistent link: https://www.econbiz.de/10003637553
Saved in:
9
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
- In:
Journal of economic behavior & organization : JEBO
203
(
2022
),
pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
Saved in:
10
Generic and branded pharmaceutical pricing : competition under switching costs
Janssen, Aljoscha
- In:
The economic journal : the journal of the Royal …
133
(
2023
)
653
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10014319594
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