Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Wettbewerbsstrategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The performance impact of mark...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Wettbewerbsstrategie
Marketing management
40
Marketingmanagement
38
Marketing
26
Firm performance
20
Unternehmenserfolg
20
United Kingdom
19
Export
14
Großbritannien
14
Strategisches Management
14
Business and Administrative studies
13
International marketing
12
Marketingstrategie
11
Strategic management
11
Internationales Marketing
10
Relationship marketing
10
Beziehungsmarketing
9
Consumer behaviour
9
Export sector
9
Exportwirtschaft
9
Market orientation
9
Competitive advantage
8
Positionierung <Marketing>
8
KMU
7
Measurement
7
SME
7
Globalisierung
6
Globalization
6
Innovation
6
Konsumentenverhalten
6
New product development
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Theory
6
Wettbewerbsvorteil
6
Business network
5
International competition
5
Internationaler Wettbewerb
5
Marketing strategy
5
Produktentwicklung
5
more ...
less ...
Type of publication
All
Book / Working Paper
7
Article
1
Type of publication (narrower categories)
All
Lehrbuch
2
Textbook
2
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
8
Author
All
Hooley, Graham J.
8
Piercy, Nigel
7
Saunders, John A.
3
Nicoulaud, Brigitte
2
Nicoulaud, Brigitte M.
2
Cadogan, John
1
Fahy, John
1
Greenley, Gordon E.
1
more ...
less ...
Published in...
All
Marketing strategy processes and tools
1
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
4
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.
;
Greenley, Gordon E.
;
Fahy, John
; …
-
2009
Persistent link: https://www.econbiz.de/10003836046
Saved in:
2
Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
Saved in:
3
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10001782878
Saved in:
4
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004371531
Saved in:
5
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004790976
Saved in:
6
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
Saved in:
7
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004896803
Saved in:
8
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2012
-
5. ed.
Persistent link: https://www.econbiz.de/10009284361
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
