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~subject:"Wettbewerbsstrategie"
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Wettbewerbsstrategie
Marketing management
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Marketingmanagement
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Business and Administrative studies
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Marketing
13
Großbritannien
11
Strategisches Management
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Positionierung <Marketing>
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Firm performance
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Selling
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Unternehmenserfolg
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Beziehungsmarketing
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Competitive advantage
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Marketing strategy
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Relationship marketing
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Salespeople
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Verkauf
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Verkaufspersonal
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Services marketing
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Wettbewerbsvorteil
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Business planning
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Einzelhandel
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Führungskräfte
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Ressourcenorientierter Ansatz
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Hooley, Graham J.
8
Piercy, Nigel
7
Saunders, John A.
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Nicoulaud, Brigitte
2
Nicoulaud, Brigitte M.
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Cadogan, John
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Fahy, John
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Greenley, Gordon E.
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Marketing strategy processes and tools
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
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Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.
;
Greenley, Gordon E.
;
Fahy, John
; …
-
2009
Persistent link: https://www.econbiz.de/10003836046
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2
Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
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3
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10001782878
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4
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004371531
Saved in:
5
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004790976
Saved in:
6
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
Saved in:
7
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004896803
Saved in:
8
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2012
-
5. ed.
Persistent link: https://www.econbiz.de/10009284361
Saved in:
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