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Wirtschaftswissenschaftliche Zeitschriften der USA : Analyse und Klassifizierung
Stoll, Joachim - 1997
Persistent link: https://www.econbiz.de/10000974272
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A scientific realism perspective on scientific progress in marketing : an analysis of theory testing in marketing's major journals
Kenworthy, Thomas P.; Sparks, John R. - In: European management journal 34 (2016) 5, pp. 466-474
Persistent link: https://www.econbiz.de/10011597795
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Marketing theory and metatheory
Bartels, Robert D. W. - 1970 - 1. print
Persistent link: https://www.econbiz.de/10000674774
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Entwicklung, Stellenwert und Perspektiven eines zeitgemäßen Marketing aus Sicht der Wissenschaft
Kaapke, Andreas - In: Marketing als Schnittstellenwissenschaft und …, (pp. 27-50). 1996
Persistent link: https://www.econbiz.de/10001319496
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In search of the two-handed economist : ideology, methodology and marketing in economics
Freedman, Craig - 2016
Persistent link: https://www.econbiz.de/10011480937
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
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Trends in integrating marketing theory and economics
Mickwitz, Gösta - 1984
Persistent link: https://www.econbiz.de/10002489458
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Editorial: QME special issue on discrete games
Allenby, Greg M. - In: Quantitative marketing and economics : QME 11 (2013) 1, pp. 1
Persistent link: https://www.econbiz.de/10009744670
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Science in marketing
Schwartz, George (contributor) - 1965
Persistent link: https://www.econbiz.de/10014414532
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Key concepts in marketing
Sutherland, Jonathan - 2004
Persistent link: https://www.econbiz.de/10013547307