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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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Marketing to women around the world
Bartos, Rena - 1988
Persistent link: https://www.econbiz.de/10000769362
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A social marketing strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.; Blanchette, Lyne M. G.; Amstel, … - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
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Work-family balance and marketing capabilities as determinants of Chinese women entrepreneurs' firm performance
Welsh, Dianne H. B.; Kaciak, Eugene; Memili, Esra; … - In: Journal of global marketing 30 (2017) 3, pp. 174-191
Persistent link: https://www.econbiz.de/10011779466
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An Empirical Study on Rudi Multi Trading Company Limited (RMTCL) : An Initiative to Empower Rural Women, Rural Retailing and Customers
Trivedi, Jigna C. - 2013
Retailing of products in urban or rural areas is bundled with challenges and opportunities. It is witnessed that longer distribution channel with presence of many intermediaries squeezes the margins of manufacturers. This results in the inability of small and marginal farmers of rural India to...
Persistent link: https://www.econbiz.de/10013086201
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E-commerce and luxury : from the perspective of female German customers
Perret, Jens K.; Horn, Carmen; Holthaus, Lina - In: Marketing review St. Gallen : Marketingfachzeitschrift … 39 (2022) 2, pp. 52-59
Persistent link: https://www.econbiz.de/10013163646
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The mediation effect of female customer orientation on the relationship between womenomics and product sales
Park, Hyun Jung; Choi, Hyang Mi - In: Journal of international trade & commerce 18 (2022) 1, pp. 105-115
Persistent link: https://www.econbiz.de/10013482759
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Wonder Woman – Marketing Secrets for the Trillion‐dollar Customer
Shekar, Sheila - In: Journal of Consumer Marketing 27 (2010) 6, pp. 565-566
Persistent link: https://www.econbiz.de/10014848842
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Experiences of foreign-born immigrant, undergraduate women at a U.S. institution and influences on career-life planning
Stebleton, Michael J.; Diamond, Kate K.; Rost-Banik, Colleen - In: Journal of career development 46 (2019) 4, pp. 410-427
Persistent link: https://www.econbiz.de/10012056259
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Experiences of foreign-born immigrant, undergraduate women at a U.S. institution and influences on career-life planning
Stebleton, Michael J.; Diamond, Kate K.; Rost-Banik, Colleen - In: Journal of career development 47 (2020) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10012157875