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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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Effect of internal branding on employee brand commitment and behavior in hospitality
Yang, Jen-Te; Wan, Chin-Sheng; Wu, Chi-Wei - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10011490039
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The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - In: Services marketing quarterly 43 (2022) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
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Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
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A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong; Liu, Shih Hao; Maertz, Carl P.; Singh, … - In: The journal of product & brand management 32 (2023) 7, pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
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Communication via social media : how employees will paradoxically support the organization while putting less effort at work
Labban, Alice; Bizzi, Lorenzo - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 487-511
Persistent link: https://www.econbiz.de/10014229029
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Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar; Yazici, Nihal; Duzenci, Ahmet - In: The journal of product & brand management 32 (2023) 6, pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
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How and when does perceived CSR affect employees' engagement in voluntary pro-environmental behavior?
Tian, Qing; Robertson, Jennifer L. - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 399-412
Persistent link: https://www.econbiz.de/10011998574
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It is not only what you do, but why you do it : the role of attribution in employees' emotional and behavioral responses to illegitimate tasks
Wang, Zhen; Jiang, Fubin - In: Journal of vocational behavior 142 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014306191