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Global Advertising in a Cultural Context.
Milenkovic, Mirjana - 2009 - 1st ed.
Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising … advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members … illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the …
Persistent link: https://www.econbiz.de/10012688943
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Does advertising increase smoking? : Economics, free speech and advertising bans
High, Hugh - 1999
Persistent link: https://www.econbiz.de/10001364616
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Tobacco culture in foreign countries
1889
Persistent link: https://www.econbiz.de/10003256687
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Sexe, drogue ... et économie : pas de sujet tabou pour les économistes!
Delaigue, Alexandre; Ménia, Stéphane - 2008
Persistent link: https://www.econbiz.de/10003768968
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Sponsoring : Bedeutung, Wirkung und Kontrollmöglichkeiten
Walliser, Björn - 1995
Persistent link: https://www.econbiz.de/10000545372
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Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß : metaanalytische Befunde
Mäßen, Andrea - 1998
Persistent link: https://www.econbiz.de/10000978600
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Bundling im Marketing : Potentiale - Strategien - Käuferverhalten
Priemer, Verena M. - 2000
Persistent link: https://www.econbiz.de/10001401277
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Powerbrands: resurrecting a magic concept
Horn, Sierk A. - In: Organizational development and leadership, (pp. 33-57). 2002
Persistent link: https://www.econbiz.de/10001671920
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The subjectivity of segmentation and the segmentation of subjectivity
Sturdy, Andrew - In: Constituting managements : markets, meanings, and identities, (pp. 73-96). 1996
Persistent link: https://www.econbiz.de/10001292971
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Medicalization and marketing
Brennan, Ross; Eagle, Lynne C.; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10003955546