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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

"Marketing theory and applications" ; 2001=Vol. 12

Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001

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"Marketing theory and applications" ; 2000=Vol. 11

Workman, John P. (contributor); … - 2000

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The new global marketing reality

Brookes, Richard; Palmer, Roger - 2004

Persistent link: https://www.econbiz.de/10001762092

Global contribution to marketing management : editorial

Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1015-1020

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Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Rossi, Patricia (ed.); Krey, Nina (ed.) - 2019

Reexamination of Regulatory Focus Theory: An Abstract -- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in … -- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in … marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers …