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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Contemporary marketing
Boone, Louis E.; Kurtz, David L. - 2002 - [2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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Principles of contemporary marketing
Kurtz, David L. - 2008 - Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
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Marketing science & inspirations
Univerzita Komenského v Bratislave / Katedra marketingu - Bratislava : [Verlag nicht ermittelbar] - 7.2012 -
Persistent link: https://www.econbiz.de/10011349695
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The new global marketing reality
Brookes, Richard; Palmer, Roger - 2004
Persistent link: https://www.econbiz.de/10001762092
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Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Rossi, Patricia (ed.); Krey, Nina (ed.) - 2019
-- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in … marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers …) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector …
Persistent link: https://www.econbiz.de/10012398497