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Persistent link: https://www.econbiz.de/10012293766

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The role of language and symbols in promotional strategies and marketing schemes

Epure, Manuela (ed.); Mihăes, Lorena Clara (ed.) - 2019

"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather...