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Kose, M. Ayhan
105
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52
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44
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42
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41
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39
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38
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34
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34
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33
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31
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27
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26
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26
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25
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24
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23
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23
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23
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Claessens, Stijn
22
Rugman, Alan M.
22
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22
Das, Dilip K.
21
Klodt, Henning
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Wei, Shang-jin
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Advances in global leadership
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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ECONIS (ZBW)
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EconStor
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1
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M.
(
ed.
);
Kostecki, Michel M.
(
ed.
)
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10000349312
Saved in:
2
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Saved in:
3
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
4
Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael
-
1997
Persistent link: https://www.econbiz.de/10000602806
Saved in:
5
Telekommunikation in der Welt von morgen : Marktstrategien, Konzepte und Kompetenzen für das 21. Jahrhundert
1997
Persistent link: https://www.econbiz.de/10000612236
Saved in:
6
Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
-
1993
Persistent link: https://www.econbiz.de/10000349266
Saved in:
7
Grundlagen des Marketing
Kotler, Philip
(
contributor
);
Walther, Werner
(
contributor
)
-
1999
-
2., überarb. Aufl.
Rezension: Neben Kotlers "
Marketing-Management
" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …
Persistent link: https://www.econbiz.de/10000677457
Saved in:
8
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Saved in:
9
Marketing efficiency in tourism : coping with volatile demand
Keller, Peter
(
contributor
);
Aho, Seppo
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339085
Saved in:
10
In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003316214
Saved in:
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