Seit 30 Jahren erlebt der Apotheker und promovierte Pharmazeut Franz Stadler alle Tricks und Betrügereien der Arzneimittelindustrie. Als Experte und Insider packt er jetzt aus und seziert messerscharf diese Geschäfte, ihre Player und die Geldflüsse dahinter. Heraus kommt ein komplexes System,...

During the course of the COVID-19 pandemic, a common strategy for public health organizations around the world has been to launch interventions via advertising campaigns on social media. Despite this ubiquity, little has been known about their average effectiveness. We conduct a large-scale...

This dissertation examines the perception of and the attitude towards Bavarian food products in a national and international context. At the international level, the influence of normative and socio-demographic factors on the complexity of consumers’ cognitive structures is examined. At the...