Similar Search Results

Bundling im Marketing : Potentiale - Strategien - Käuferverhalten

Priemer, Verena M. - 2000

Persistent link: https://www.econbiz.de/10001401277

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Interkulturelles Marketing : Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing

Mennicken, Claudia - 2000 - 1. Aufl.

konzeptionellen Bezugsrahmen für ein interkulturelles Marketingmanagement und konstruiert eine Kulturkonzeption, die die … - Kulturorientiertes internationales Marketingmanagement …

Persistent link: https://www.econbiz.de/10001508084

The subjectivity of segmentation and the segmentation of subjectivity

Sturdy, Andrew - In: Constituting managements : markets, meanings, and identities, (pp. 73-96). 1996

Persistent link: https://www.econbiz.de/10001292971

Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich

Nizet, Delia Myrna - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002109992

Marketing management : a cultural perspective

Peñaloza, Lisa (ed.); Özçaglar-Toulouse, Nil (ed.); … - 2012

"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the...