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Online review characteristics and trust : a cross-country examination
Dong, Beibei; Li, Mei; Sivakumar, K. - In: Decision sciences : DS 50 (2019) 3, pp. 537-566
Persistent link: https://www.econbiz.de/10012060531
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Globalization and social media strategies by financial institutions worldwide
Taskiran, Nurdan Oncel; Bolat, Nursel - In: Managerial issues in finance and banking : a strategic …, (pp. 67-76). 2014
Persistent link: https://www.econbiz.de/10010208424
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by...
Persistent link: https://www.econbiz.de/10011728344
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The usage of online tourist information sources in tourist information search : an exploratory study
Tan, Wee-kheng; Chen, Tong-he - In: The service industries journal 32 (2012) 3/4, pp. 451-476
Persistent link: https://www.econbiz.de/10009510676
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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun - 2016
Persistent link: https://www.econbiz.de/10011492106
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Cross-cultural differences in uses of online experts
Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
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Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012200795