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Brand relationship between global airline alliances and their member airlines

Chung, Yi-Shih; Feng, Cheng-min - In: Journal of air transport management 55 (2016), pp. 222-233

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Emerging branding trends in the post-COVID world

Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; … - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 100-115

Innovative branding approaches are emerging since the fundamentals of brand management are being called into question … in brand management. Second, to identify the trends that may consolidate in the post-COVID scenario. A qualitative and … marketing professionals from Portugal and Brazil. Informed by the Brand Work Manifesto principles, the most relevant trends to …

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Do global airline alliances influence the passenger's purchase decision?

Wang, Stephen W. - In: Journal of air transport management 37 (2014), pp. 53-59

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Smart Alliance : How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Taylor, J. Gary - 2004

Intro -- Contents -- Timeline -- Preface -- Abbreviations -- Introduction -- 1 Risk, Transparency, and Trust -- 2 Red, White, and Bruised -- 3 Times Change -- 4 Why Bananas and Why Chiquita? -- 5 Strange Bedfellows -- 6 Grass-Roots Snapshots -- 7 Blue Bananas -- 8 Agricultural Antagonists -- 9...