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Teens' consumer interaction styles : the impact of assertive and aggressive behaviour on attitudes towards marketing practices
Crutsinger, Christy; Knight, Dee; Kim, HaeJung - In: International journal of consumer studies 34 (2010) 2, pp. 196-203
Persistent link: https://www.econbiz.de/10003945566
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Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria; Bui, M̃y - In: The journal of consumer marketing 28 (2011) 6, pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
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Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.; Burke, Christine S. - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna; Smith, Alexandria; Kenney, Tricia; … - In: Journal of advertising research 56 (2016) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
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Regulatory perceptions of marketing : interpreting UK competition authority investigations from 1950 to 2005
Ashton, John K.; Pressey, Andrew D. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 156-164
Persistent link: https://www.econbiz.de/10003789733
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Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.; Parker, R. Stephen; Hermans, Charles M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae; Jin, Hyun Seung; Brown, Jane D. - In: Health marketing quarterly 26 (2009/10) 4, pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
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Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin; Reid, Leonard N.; Jeong, Hyun Ju; Choi, … - In: Health marketing quarterly 29 (2012) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
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Launching a youth apparel brand : Jonathan West New York
Taran, Zina; Rosetti, Joe; Dombroski, Ed - In: Brand research : [an outcome of the second …, (pp. 115-123). 2009
Persistent link: https://www.econbiz.de/10009623339