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~subject:"Zahlungsbereitschaftsanalyse"
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Zahlungsbereitschaftsanalyse
Consumer behaviour
19
Konsumentenverhalten
19
Willingness to pay
14
Theorie
10
Theory
10
Preismanagement
8
Pricing strategy
8
Data envelopment analysis
7
Data-Envelopment-Analyse
7
Conjoint analysis
6
Conjoint-Analyse
6
Negotiations
6
Verhandlungen
6
Data Envelopment Analysis
5
Deutschland
5
Germany
5
Unternehmen
5
Collectivism
4
Conjoint Measurement
4
Designation of origin
4
Effizienzanalyse
4
Herkunftsbezeichnung
4
Marketing
4
Negotiation team
4
Negotiation techniques
4
Verhandlungstechnik
4
Werbewirkung
4
Advertising effects
3
Arbeitsgruppe
3
Bargaining theory
3
Brand image
3
Decision
3
Entscheidung
3
Markenimage
3
Preis
3
Price
3
Team
3
Verhandlungstheorie
3
Additive composition model
2
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9
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9
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2
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2
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10
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Wilken, Robert
12
Dost, Florian
6
Maier, Erik
4
Schneider, Helmut
2
Sichtmann, Christina
2
Boden, Joe
1
Bürgin, David
1
Diamantopoulos, Adamantios
1
Eisenbeiß, Maik
1
Isaak, Karina
1
Kelemci Schneider, Gülpinar
1
Skiera, Bernd
1
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Marketing letters : a journal of research in marketing
2
British journal of management : BJM
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
ESCP-EAP working paper
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
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ECONIS (ZBW)
12
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1
Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten
Dost, Florian
;
Wilken, Robert
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 133-147)
.
2011
Persistent link: https://www.econbiz.de/10008701318
Saved in:
2
Der Einfluss von Stimmungen auf die Zahlungsbereitschaft
Schneider, Helmut
;
Wilken, Robert
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10008989472
Saved in:
3
Measuring willingness to pay as a range, revisited : when should we care?
Dost, Florian
;
Wilken, Robert
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10009569978
Saved in:
4
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
5
The double benefits of consumer certainty : combining risk and range effects
Maier, Erik
;
Wilken, Robert
;
Dost, Florian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011399088
Saved in:
6
The impact of stress on consumers' willingness to pay
Maier, Erik
;
Wilken, Robert
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 774-785
Persistent link: https://www.econbiz.de/10010405131
Saved in:
7
On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian
;
Wilken, Robert
;
Eisenbeiß, Maik
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
Saved in:
8
In the mood to buy? : understanding the interplay of mood regulation and congruence in an international context
Maier, Erik
;
Wilken, Robert
;
Schneider, Helmut
;
Kelemci …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1005-1018
Persistent link: https://www.econbiz.de/10009684819
Saved in:
9
A behavioral approach to pricing in commodity markets : dual processing of prices within and around willingness-to-pay ranges
Dost, Florian
;
Wilken, Robert
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 105-117)
.
2022
Persistent link: https://www.econbiz.de/10013271975
Saved in:
10
The effect of credit card versus mobile payment on convenience and consumers' willingness to pay
Boden, Joe
;
Maier, Erik
;
Wilken, Robert
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012132209
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