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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Are competitive reactions changing over time?
Park, Jimi; Yoo, Shijin - In: Management decision : MD 54 (2016) 3, pp. 683-699
Persistent link: https://www.econbiz.de/10011517355
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Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995
Persistent link: https://www.econbiz.de/10001290741
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
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A time-series analysis of US entrepreneurship : evidence from fractional integration
Gil-Alaña, Luis A.; Payne, James E. - In: Applied economics letters 22 (2015) 7/9, pp. 521-524
Persistent link: https://www.econbiz.de/10010528813
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BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J. (contributor) - 1994
Persistent link: https://www.econbiz.de/10000885243
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On the econometrics of the geometric lag model
Franses, Philip Hans; Oest, Rutger van - In: Economics letters 95 (2007) 2, pp. 291-296
Persistent link: https://www.econbiz.de/10003460503
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Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands
Kornelis, Marcel - 2002
Persistent link: https://www.econbiz.de/10001697832
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A nearest neighbor model for forecasting market response
Mulhern, Francis J. - In: International journal of forecasting 10 (1994) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10001172409