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Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin; Reid, Leonard N.; Jeong, Hyun Ju; Choi, … - In: Health marketing quarterly 29 (2012) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
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George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
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Ökologieorientiertes Kommunikationsmanagement : strategische Kommunikation mit Anspruchsgruppen
Seydel, Sabine - 1998
Persistent link: https://www.econbiz.de/10000978629
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Empirically distringuishing informative and prestige effects of advertising
Ackerberg, Daniel A. - In: The Rand journal of economics 32 (2001) 2, pp. 316-333
Persistent link: https://www.econbiz.de/10001595238
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Informative advertising and optimal targeting in a monopoly
Esteban, Lola; Gil, Agustín; Hernández, José M. - In: The journal of industrial economics 49 (2001) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10001600167
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Ethno-Marketing : Werbezielgruppen in der multikulturellen Gesellschaft
Musiolik, Thomas H. - 2010
Persistent link: https://www.econbiz.de/10004429490
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Creating ever cool : a marketer's guide to a kid's heart
DelVecchio, Gene - 1998 - 2. print.
Persistent link: https://www.econbiz.de/10004000259
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The business of children's entertainment
Pecora, Norma Odom - 1998
Persistent link: https://www.econbiz.de/10004372886
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Ältere im Schatten der Werbung? : Eine Literaturstudie zur Seniorendarstellung in der Werbung
Kaupp, Peter - 1997
Persistent link: https://www.econbiz.de/10004347419