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~subject:"Zielgruppe"
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Wirksam wirbt das Weib : d. Fr...
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Zielgruppe
Werbung
14,650
Advertising
10,634
Werbewirkung
4,582
Advertising effects
4,529
Konsumentenverhalten
3,509
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3,503
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802
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736
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732
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428
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322
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32
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Hudders, Liselot
10
Buijzen, Moniek
5
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Pepall, Lynne
5
Rozendaal, Esther
5
Zhang, Jianqiang
5
Pelsmacker, Patrick de
4
Puntoni, Stefano
4
Shin, Jiwoong
4
Van de Sompel, Dieneke
4
Zhong, Weijun
4
Acquisti, Alessandro
3
An, Soontae
3
Bakir, Aysen
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Evans, Nathaniel J.
3
Hoy, Mariea Grubbs
3
Ilicic, Jasmina
3
Karle, Heiko
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reeve, Belinda
3
Reiff, Joseph
3
Reijmersdal, Eva A. van
3
Soni, Pavleen
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Ackerberg, Daniel A.
2
Ali, Mazhar
2
Anderson, Simon P.
2
Anjum, Munazzah Mehak
2
Athey, Susan
2
Baik, Alicia
2
Bruhn, Manfred
2
Burguet, Roberto
2
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Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
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Young consumers : insight and ideas for responsible marketers
21
Journal of advertising : official publication of the American Academy of Advertising
20
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
11
Marketing science
9
Journal of advertising research
8
International journal of consumer studies
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Health marketing quarterly
5
Journal of promotion management : innovations in planning and applied research
5
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of current issues and research in advertising : JCIRA
4
Journal of food products marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Operations research
4
Discussion papers / CEPR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Review of industrial organization : RIO
3
Sydney Law School Research Paper
3
Technological forecasting & social change : an international journal
3
Anthropology and business
2
Application of gaming in new media marketing
2
Australasian marketing journal
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Cogent business & management
2
Discussion paper / Tinbergen Institute
2
Economics Department working paper
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
International journal of Indian culture and business management
2
International journal of electronic commerce : IJEC
2
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ECONIS (ZBW)
416
USB Cologne (EcoSocSci)
9
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425
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1
Provocateur : images of women and minorities in advertising
Cortese, Anthony J.
-
2016
-
Fourth edition
Persistent link: https://www.econbiz.de/10011405539
Saved in:
2
Ökologieorientiertes Kommunikationsmanagement : strategische Kommunikation mit Anspruchsgruppen
Seydel, Sabine
-
1998
Persistent link: https://www.econbiz.de/10000978629
Saved in:
3
Advertising directed at children : endorsements in advertising ; reports by the Committee on Consumer Policy
1982
Persistent link: https://www.econbiz.de/10001477011
Saved in:
4
Empirically distringuishing informative and prestige effects of advertising
Ackerberg, Daniel A.
- In:
The Rand journal of economics
32
(
2001
)
2
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001595238
Saved in:
5
Informative advertising and optimal targeting in a monopoly
Esteban, Lola
;
Gil, Agustín
;
Hernández, José M.
- In:
The journal of industrial economics
49
(
2001
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10001600167
Saved in:
6
Ethno-Marketing : Werbezielgruppen in der multikulturellen Gesellschaft
Musiolik, Thomas H.
-
2010
Persistent link: https://www.econbiz.de/10004429490
Saved in:
7
Creating ever cool : a marketer's guide to a kid's heart
DelVecchio, Gene
-
1998
-
2. print.
Persistent link: https://www.econbiz.de/10004000259
Saved in:
8
The business of children's entertainment
Pecora, Norma Odom
-
1998
Persistent link: https://www.econbiz.de/10004372886
Saved in:
9
Ältere im Schatten der
Werbung
? : Eine Literaturstudie zur Seniorendarstellung in der
Werbung
Kaupp, Peter
-
1997
Persistent link: https://www.econbiz.de/10004347419
Saved in:
10
Frauen in der
Werbung
: Realismus vs. Idealismus : wie sieht sich die Zielgruppe lieber
Kohlweiß, Ulrike
-
2007
Persistent link: https://www.econbiz.de/10004890470
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