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Cutting edge commercials : how...
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Zielgruppe
Television advertising
805
Fernsehwerbung
791
Werbewirkung
368
Advertising effects
365
Consumer behaviour
154
Konsumentenverhalten
154
Werbung
149
Advertising
144
United States
140
USA
136
Internet marketing
105
Online-Marketing
105
Theorie
98
Theory
98
Fernsehprogramm
88
Fernsehen
86
Television programme
86
Media usage
85
Mediennutzung
85
Television
81
Children
78
Kinder
77
Deutschland
70
Germany
68
Brand management
50
Markenführung
50
Fernsehsender
48
Hörfunkwerbung
48
Radio advertising
48
Target group
46
Television industry
45
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
Rundfunkfinanzierung
33
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Undetermined
10
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Article
41
Book / Working Paper
5
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Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
7
Book section
7
Hochschulschrift
2
Graue Literatur
1
Non-commercial literature
1
Thesis
1
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English
42
German
4
Author
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Bakir, Aysen
5
Coffey, Amy Jo
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Cauberghe, Verolien
2
Dens, Nathalie
2
Oates, Caroline
2
Panic, Katarina
2
Soni, Pavleen
2
Verhellen, Yann
2
Ahn, Jungsun
1
Andronikidis, Andreas I.
1
Arima, Akie
1
Auty, Susan
1
Becerra, Enrique P.
1
Bertolotti, Mauro
1
Bowen, Kevin
1
Boyle, Brett
1
Brocato, E. Deanne
1
Buijzen, Moniek
1
Burton, Scot
1
Böttner, Sibylle
1
Cannon, Hugh M.
1
Carbajal, José Antonio
1
Castonguay, Jessica
1
Cauberghe, Veroline
1
Chaar, Wes
1
Charry, Karine M.
1
Chhabra, Ginni
1
Cho, Eunji
1
Daga, Anisha
1
De Jans, Steffi
1
Deng, Yiting
1
Folse, Judith Anne Garretson
1
Fosu, Ignatius
1
Fries, Karin R.
1
Galbreth, Michael R.
1
Gentile, Douglas A.
1
Ghosh, Bikram P.
1
Giglio, J. Matt
1
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Otto-Friedrich-Universität Bamberg
1
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Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
3
JMM : the international journal on media management
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The advertising and consumer culture reader
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and violence : concepts and perspectives
1
Breaking new ground in theory and practice
1
Decision sciences : DS
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
1
INFORMS journal on applied analytics
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Marketing intelligence & planning
1
Psychology & marketing
1
Society and business review
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The silver market phenomenon : marketing and innovation in the aging society
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
1
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ECONIS (ZBW)
46
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1
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
2
Jugendliche Zielgruppen
Fries, Karin R.
- In:
Zielgruppen finden und überzeugen : [WiGIM …
,
(pp. 63-76)
.
2006
Persistent link: https://www.econbiz.de/10003356618
Saved in:
3
Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L.
- In:
The advertising and consumer culture reader
,
(pp. 59-75)
.
2009
Persistent link: https://www.econbiz.de/10003848355
Saved in:
4
The commodity flow of US children's television
McAllister, Matthew P.
;
Giglio, J. Matt
- In:
The advertising and consumer culture reader
,
(pp. 110-127)
.
2009
Persistent link: https://www.econbiz.de/10003848365
Saved in:
5
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
6
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
7
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
8
Silver advertising : older people in Japanese TV ads
Prieler, Michael
;
Kohlbacher, Florian
;
Hagiwara, Shigeru
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 239-247)
.
2011
Persistent link: https://www.econbiz.de/10008746322
Saved in:
9
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
10
Children's understanding of television advertising : a grounded theory approach
Andronikidis, Andreas I.
;
Lambrianidou, Maria
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10003963751
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