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Two Birds and One Stone
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Zielgruppe
Consumer behaviour
19
Konsumentenverhalten
19
Advertising
11
Werbung
11
Personality psychology
9
Persönlichkeitspsychologie
9
Advertising effects
7
Werbewirkung
7
Artificial intelligence
5
Künstliche Intelligenz
5
Target group
5
Mehrsprachigkeit
4
Multilingualism
4
Brand management
3
Cancer
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Decision
3
Developing countries
3
Emotion
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Entscheidung
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Entwicklungsländer
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Automation
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Automatisierung
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Brand
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Comparative optimism
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Ethnic group
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Ethnische Gruppe
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Forschung
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Frauen
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Geschlecht
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English
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Puntoni, Stefano
5
Hooge, Ilona E. de
2
Lenoir, Anne-Sophie I.
2
Verbeke, Willem J. M. I.
2
Verlegh, Peeter W. J.
2
Reed, Americus
1
Reed, Americus, II
1
Vanhamme, Joelle
1
Visscher, Ruben
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ERIM report series research in management
2
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
5
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1
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
3
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
4
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
5
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
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