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Pester power : a battle of wil...
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Zielgruppe
Children
18,823
Kinder
18,504
Marketingmanagement
17,143
Marketing management
16,552
Marketing
3,933
Consumer behaviour
3,767
Gesundheit
3,744
Konsumentenverhalten
3,743
Health
3,666
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3,649
Deutschland
3,523
United States
3,276
Theorie
3,173
Theory
3,090
Germany
3,054
Eltern
2,855
Parents
2,633
Bildungsniveau
2,541
Target group
2,479
Educational achievement
2,415
Kind
2,278
Relationship marketing
2,117
Beziehungsmarketing
2,108
Familie
1,879
Schätzung
1,820
Mütter
1,769
Mothers
1,720
Estimation
1,710
Family
1,643
Brand management
1,558
Markenführung
1,550
Online-Marketing
1,472
Internet marketing
1,431
children
1,409
Sozialisation
1,355
Kognition
1,317
Kinderbetreuung
1,295
Fertility
1,293
Cognition
1,267
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Sammelwerk
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Ratgeber
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Guidebook
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Bibliografie enthalten
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Bibliography included
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Umfrage
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Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Herstatt, Cornelius
11
Hanna, Rema
10
Hudders, Liselot
10
Olken, Benjamin A.
10
Kohlbacher, Florian
9
Thuysbaert, Bram
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Tröndle, Martin
8
Bauer, Hans H.
7
Buijzen, Moniek
7
Karlan, Dean
7
Shankar, Avi
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
6
Derval, Diana
6
Drees, Norbert
6
Kremmel, Dietmar
6
Muthers, Helmut
6
Rozendaal, Esther
6
Siebels, Astrid
6
Walter, Benjamin von
6
Wenzel, Eike
6
Wolff, Joachim
6
Allgayer, Florian
5
Caliendo, Marco
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
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Springer Fachmedien Wiesbaden
28
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
Asian Development Bank
6
National Bureau of Economic Research
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Springer Gabler <Firma>
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Deutsches Zentrum für Altersfragen
2
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Finanz- und Aktuarwissenschaften <Ulm>
2
MITP Verlags-GmbH & Co. KG
2
Meyer-Hentschel-Management-Consulting & Partner <Saarbrücken>
2
Nomos Verlagsgesellschaft
2
Otto-Friedrich-Universität Bamberg
2
Siegfried-Vögele-Institut <Königstein, Taunus>
2
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
2
Springer International Publishing
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Verlag Dr. Kovač
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel Springer AG <Berlin>
1
Axel Springer AG <Berlin> / Marketing Anzeigen
1
Axel Springer Verlag, Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
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Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Tourism management : research, policies, practice
13
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
International journal of hospitality management
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
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Source
All
ECONIS (ZBW)
2,623
USB Cologne (EcoSocSci)
209
EconStor
21
RePEc
12
USB Cologne (business full texts)
8
BASE
2
OLC EcoSci
1
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1
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
2
Food marketing communication targeting
children
: a content analysis of research literature : 2000-2023
Esmaeilpour, Fariba
;
Nashtaee, Mitra Shabani
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
4
,
pp. 559-583
Persistent link: https://www.econbiz.de/10015073559
Saved in:
3
Marketing to
children
Mansfield, Phylis M.
-
2007
Persistent link: https://www.econbiz.de/10003728946
Saved in:
4
Marketing to
children
: a planning framework
Sharma, Ruppal Walia
;
Dasgupta, Pinaki
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 180-187
Persistent link: https://www.econbiz.de/10003898951
Saved in:
5
The influence of
children
on family purchasing decisions in Turkey
Guneri, B.
;
Yurt, O.
;
Kaplan, M. D.
;
Delen, M.
- In:
Asian journal of marketing : the official journal of …
3
(
2009
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10003870797
Saved in:
6
Ambiguties and paradoxes in
children
's talk about marketing breakfast cereals with toys
Sparrman, Anna
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
Saved in:
7
Kindermarketing aus neurologischer Sicht : Empfehlungen für ethisch korrekte Gestaltungen des Marketing-Mix
Effertz, Tobias
;
Teichert, Thorsten
- In:
Journal für Betriebswirtschaft : management review …
60
(
2010
)
3
,
pp. 203-236
Persistent link: https://www.econbiz.de/10008796433
Saved in:
8
Marketing to
children
: the foundation of cradle-to-grave brand relationships
McAlister, Anna
-
2007
Persistent link: https://www.econbiz.de/10003548905
Saved in:
9
The influence of
children
on family purchasing decisions in Turkey
Guneri, B.
;
Yurt, O.
;
Kaplan, M. D.
;
Delen, M.
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10003985790
Saved in:
10
Future Kids : die geheimen Wünsche und wa(h)ren Bedürfnisse der Konsumenten von morgen
Kirig, Anja
;
Friedemann, Christiane
;
Langwieser, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003966696
Saved in:
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