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Zielgruppe
Werbung
11,350
Advertising
11,325
Consumer behaviour
4,416
Konsumentenverhalten
4,207
Werbewirkung
3,870
Advertising effects
3,822
Market segmentation
3,589
Marktsegmentierung
3,206
Theorie
2,759
Theory
2,688
Internet marketing
1,903
Lebensstil
1,903
Online-Marketing
1,900
Lifestyle
1,568
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1,491
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1,423
advertising
1,406
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1,266
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1,215
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1,183
Marketing
1,101
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1,014
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974
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971
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917
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885
Broadcast
780
Mathematical analysis
749
Social Web
647
Social web
647
Pricing strategy
617
Target group
617
Preismanagement
614
Brand image
540
Markenimage
539
Stochastischer Prozess
466
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464
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456
analysis
451
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English
496
German
147
Undetermined
4
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Hudders, Liselot
9
Buijzen, Moniek
7
Rozendaal, Esther
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Bakir, Aysen
4
Franz, Rainer
4
Pepall, Lynne
4
Puntoni, Stefano
4
Schertler, Walter
4
Van de Sompel, Dieneke
4
Wenzel, Eike
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
Allgayer, Florian
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Duttenhöfer, Stephan
3
Dziemba, Oliver
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Tomczak, Torsten
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Albers, Sönke
2
Antioco, Michael
2
Arnold, Marlen
2
Bazil, Vazrik
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
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Deutschland / Umweltbundesamt
2
Fachhochschule Reutlingen / European School of Business
2
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Books on Demand GmbH <Norderstedt>
1
Econometrisch Instituut <Rotterdam>
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Institut für Sozial-Ökologische Forschung
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Young consumers : insight and ideas for responsible marketers
23
Journal of advertising : official publication of the American Academy of Advertising
20
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
SpringerLink / Bücher
7
International journal of consumer studies
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of food products marketing
6
Journal of marketing communications
6
Handbuch Zielgruppenmanagement
5
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
5
Journal of strategic marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
International journal of hospitality management
4
Journal of advertising
4
Journal of business research : JBR
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of vacation marketing : an international journal
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing intelligence & planning
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
European journal of marketing : EJM
3
International journal of market research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of customer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Operations research
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Psychology & marketing
3
Review of industrial organization : RIO
3
Services marketing quarterly
3
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Source
All
ECONIS (ZBW)
632
USB Cologne (EcoSocSci)
14
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646
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1
Lifestyle market segmentation
Cahill, Dennis J.
-
2006
Persistent link: https://www.econbiz.de/10003212033
Saved in:
2
Die MTV-Mindset-Studien : Jugendmarketing mit Subkulturen und Lebensstilen
Hamm, Ingo
-
2003
Persistent link: https://www.econbiz.de/10001763411
Saved in:
3
Innovations in market segmentation and customer data
analysis
Rück, Hans R. G.
;
Mende, Marcus
- In:
Trends and Issues in Global Tourism 2008
,
(pp. 133-148)
.
2008
Persistent link: https://www.econbiz.de/10003645897
Saved in:
4
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
5
Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang
;
Grunert, Klaus G.
;
Lu, Dayin
;
Zhou, Yanfeng
- In:
Journal of international consumer marketing
27
(
2015
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
Saved in:
6
Generation Y values and lifestyle segments
Valentine, Dawn B.
;
Powers, Thomas L.
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 597-606
Persistent link: https://www.econbiz.de/10010232010
Saved in:
7
Segmentation of the tourism market for Jakarta : classification of foreign visitors' lifestyle typologies
Srihadi, Tara Farina
;
Hartoyo
;
Sukandar, Dadang
; …
- In:
Tourism management perspectives : TMP
19
(
2016
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011555347
Saved in:
8
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
9
Understanding the consumers' personal characteristics as the starting point for targeted marketing
Vukasović, Tina
- In:
Management
15
(
2020
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012617115
Saved in:
10
Understanding food truck customers : selection attributes and customer segmentation
Choi, Hayeon
;
Choi, Eun-Kyong
;
Yoon, Borham
;
Joung, Hyun-Woo
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012300794
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