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~subject:"advertising"
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The advertising handbook
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advertising
Werbung
14,650
Advertising
10,633
Werbewirkung
4,712
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
Theorie
1,795
Theory
1,765
Online-Marketing
1,637
Internet marketing
1,633
Deutschland
1,034
Marketing
935
USA
935
Marketingmanagement
814
Marketing management
795
United States
784
Markenführung
744
Brand management
740
Printwerbung
660
Print advertising
658
Markenartikel
653
Social Web
596
Social web
595
Germany
569
Brand
566
Markenimage
491
Brand image
479
Preismanagement
459
Pricing strategy
459
Zielgruppe
443
Werbewirtschaft
434
Target group
429
Advertising industry
398
Wettbewerb
369
Öffentlichkeitsarbeit
301
Werbepsychologie
296
Vereinigte Staaten
295
Emotion
293
Großbritannien
288
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Undetermined
369
Free
155
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Article
587
Book / Working Paper
107
Journal
1
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Article in journal
576
Aufsatz in Zeitschrift
576
Working Paper
70
Graue Literatur
61
Non-commercial literature
61
Arbeitspapier
60
Aufsatz im Buch
6
Book section
6
Aufsatzsammlung
5
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
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1
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English
685
German
10
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Pagano, Marco
5
Soloveichik, Rachel
5
Adeola, Ogechi
4
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Chintagunta, Pradeep K.
4
Dens, Nathalie
4
Eisend, Martin
4
Filistrucchi, Lapo
4
Knuth, Ingo
4
Pelsmacker, Patrick de
4
Prasad, Ashutosh
4
Reijmersdal, Eva A. van
4
Rozendaal, Esther
4
Zhang, Jianxiong
4
Boerman, Sophie C.
3
Falkinger, Josef
3
Flath, David
3
Jiménez-Martínez, Antonio
3
Jindal, Niket
3
Kerkhof, Anna
3
Kovbasyuk, Sergei
3
La Ferle, Carrie
3
Liu, Yan
3
Liu, Yizao
3
Lopez, Rigoberto A.
3
Nakamura, Leonard Isamu
3
Pieters, Rik
3
Pilelienė, Lina
3
Russo, Antonio
3
Samuels, Jon D.
3
Septianto, Felix
3
Smith, Katherine Taken
3
Tang, Wansheng
3
Wedel, Michel
3
Wilbur, Kenneth C.
3
Abdullahi, Shafiu Ibrahim
2
Aichner, Thomas
2
Baccarella, Christian V.
2
Beal, Virginia
2
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Institut für Volkswirtschaftslehre <Ilmenau>
2
London School of Economics and Political Science
2
CESifo GmbH <München>
1
CentERdata
1
Chartered Insurance Institute
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
GfK Consortium
1
Institut für Betriebswirtschaftslehre <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik <2>
1
Institut für Marktorientierte Unternehmensführung <München>
1
Ipsos Mori consortium
1
Kommission der Europäischen Gemeinschaften
1
London Economics
1
Manchester Business School
1
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
1
Munich Business School
1
Rand Europe
1
Technische Universität Braunschweig / Institut für Marketing
1
Universität <Koblenz
1
Universität <München> / Fakultät für Betriebswirtschaft
1
VVA Consulting
1
Wageningen Universiteit en Researchcentrum
1
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Published in...
All
Marketing science
44
Journal of marketing communications
35
International journal of advertising : the quarterly review of marketing communications
26
International journal of advertising : the review of marketing communications
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
Journal of marketing
16
International journal of internet marketing and advertising : IJIMA
15
Psychology & marketing
12
Journal of promotion management : innovations in planning and applied research
11
CESifo working papers
9
Journal of marketing management : MM
9
Journal of media business studies
9
Journal of marketing research
8
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of advertising research
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Health marketing quarterly
5
History of retailing and consumption
5
Journal of macromarketing
5
Health economics
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of travel and tourism marketing
4
Marketing i menedžment innovacij : m&mi
4
Springer eBook Collection
4
Tourism economics : the business and finance of tourism and recreation
4
Cogent business & management
3
Documentos de trabajo
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
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Source
All
ECONIS (ZBW)
656
USB Cologne (business full texts)
25
EconStor
10
ArchiDok
4
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1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
Japanese newspapers
Flath, David
-
2019
Persistent link: https://www.econbiz.de/10012202815
Saved in:
3
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
4
Need to necessity : carriage advertising in the Gilded Age
Regan, J. Ward
- In:
History of retailing and consumption
5
(
2019
)
2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10012171316
Saved in:
5
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
6
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
7
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
8
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
9
A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
Saved in:
10
Japanese newspapers
Flath, David
-
2013
Persistent link: https://www.econbiz.de/10010465296
Saved in:
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