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Radio drug advertisement situation and regulation in Thailand
Tangcharoensathien, Viroj; Kittisopee, Tanattha; … - eSocialSciences - 2010
is advertising. Radio is the media that can easily reach a lot of people, in both urban and rural areas. Thai people … drug advertising via radio in Thailand. [HEFP working paper 02/05] …
Persistent link: https://www.econbiz.de/10008524078
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Innovativeness and broadcaster listenership : evidence from the German radio industry
Lokshin, Boris; Knippen, Chris - In: Journal of media business studies 10 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10010229336
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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The value of user-specific information for two-sided matchmakers
Brühn, Tim; Goetz, Georg; Meinusch, Annette - 2014
This paper analyzes the incentives of a monopolistic matchmaker to generate user-specific information in order to increase match-quality and profits. By merging two-sided-markets with two-sided-matching we derive a micro-foundation of cross-side externalities dependent on the number of potential...
Persistent link: https://www.econbiz.de/10010404149
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Soft power : the media industries in Britain since 1870
Bakker, Gerben - 2014
Persistent link: https://www.econbiz.de/10010401735
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Revenue management for broadcasting commercials: the channel's problem of selecting and scheduling the advertisements to be aired
Kimms, Alf; Muller-Bungart, Michael - In: International Journal of Revenue Management 1 (2007) 1, pp. 28-44
We describe a planning problem at a broadcasting company (e.g. a TV or radio channel). Advertisers place orders for …
Persistent link: https://www.econbiz.de/10008539556
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Growth in the “New Economy”: U.S. Bandwidth Use and Pricing Across the 1990s
Galbi, Douglas A. - EconWPA - 2003
An acceleration in the growth of communications bandwidth in use and a rapid reduction in bandwidth prices have not accompanied the U.S. economy’s strong performance in the second half of the 1990s. Overall U.S. bandwidth in use has grown robustly throughout the 1990s, but growth has not...
Persistent link: https://www.econbiz.de/10005126336
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Communications Policy, Media Development, and Convergence
Galbi, Douglas A. - EconWPA - 2003
aspirations, building national brands, and establishing significant brand equity. The advent of radio and television did not … change total advertising spending as a share of total economic output, nor did it change significantly total advertising …
Persistent link: https://www.econbiz.de/10005134492
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Revenue management for broadcasting commercials: the channel's problem of selecting and scheduling the advertisements to be aired
Kimms, Alf; Muller-Bungart, Michael - In: International Journal of Revenue Management 1 (2007) 1, pp. 28-44
We describe a planning problem at a broadcasting company (e.g. a TV or radio channel). Advertisers place orders for …
Persistent link: https://www.econbiz.de/10005751551
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Soft power: the media industries in Britain since 1870
Bakker, Gerben - Department of Economic History, London School of … - 2014
-new technologies coming from constantly emerging new industries, such as recorded music, film, radio, television, cable, videogames …
Persistent link: https://www.econbiz.de/10011071575