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A comparative analysis between three measurement models (with formative, reflective, and antecedents approach) has been conducted to measure the dimensions of the teaching service quality. Previously valid and reliable instruments have been designed to measure the service quality and related...
Persistent link: https://www.econbiz.de/10011307199
El objetivo del presente trabajo es presentar las relaciones entre imagen de marca corporativa (CBI), satisfacción y lealtad en el contexto de una Escuela de Negocios de la Argentina. Se proponen y validan tres hipótesis en este estudio: (1) la imagen de marca es un antecedente de la...
Persistent link: https://www.econbiz.de/10010323208
This study proposed a model to assess visitor experience quality and its effect on their image, perceived value, delight, satisfaction, and behavioral intentions in Iranian water parks. Based on convenience sampling, a sample of 384 visitors at five water parks in Mashhad, Iran was selected....
Persistent link: https://www.econbiz.de/10012117392
Global environment is now changing drastically, and a revolutionary change has been observed in consumer buying behavior, radically shifting from physically environment to mobile commerce. Regardless of the previous researches that has executed by researches over the last two decades on the...
Persistent link: https://www.econbiz.de/10011938613
Using an experimental research design, this study investigates the influence of customer perceptions of corporate social responsibility (CSR) on customer attitudes (loyalty, trust and commitment) and behavioral intentions (patronage intentions, switching intentions and word of mouth). Focusing...
Persistent link: https://www.econbiz.de/10009468029
This study aims to examine the determinants of investors' behavioral intentions to participate in the stock market. In this attempt, this research investigated the direct and moderating effects of the financial cognitive abilities and the financial considerations on the nexus of attitudes and...
Persistent link: https://www.econbiz.de/10013200404
Service quality has been a topic of extensive inquiry for decades that has emerged in form of self-service which has profound effects on the way customers interact with firms to create positive service outcomes i.e., customer convenience, security, and behavioral intentions. This study focuses...
Persistent link: https://www.econbiz.de/10012505568
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