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Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia

Ismail, Ahmed Rageh; Melewar, T. C. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 553-570

Persistent link: https://www.econbiz.de/10010467271

Melewar, T C; Badal, E; Small, J - 2005

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Persistent link: https://www.econbiz.de/10009465504

Is advertising by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers

Dable, Rajani A.; Musani, Smita I.; Wasnik, Pradnya B.; … - In: Health marketing quarterly 31 (2014) 2, pp. 136-149

Persistent link: https://www.econbiz.de/10010398951

How retailers support consumers during the pandemic : Kaufland case study

Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189

Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have … focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …

Persistent link: https://www.econbiz.de/10013170347

Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience

Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206

Persistent link: https://www.econbiz.de/10011958049

Using neuroscience to understand consumers

Moutinho, Luiz; Menezes, Karla; Menezes, Silvio - In: Biometrics and neuroscience research in business and …, (pp. 245-277). 2024

Persistent link: https://www.econbiz.de/10014560402

Exploring attitudes towards digital advertisements on social networks : the case study of the Nišava and Pčinja districts

Stojanović, Miloš; Miljković, Ivana Božić; Mitić, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 1-9

Persistent link: https://www.econbiz.de/10014634622

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

masculinity in advertising affect their buying decisions. A/B test results showed that consumers give preference to … masculinity as it is the most common masculinity type used in popular advertising in the last decade. On the other hand, consumers …Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and …

Persistent link: https://www.econbiz.de/10014318225

Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective

Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417

Persistent link: https://www.econbiz.de/10014368396

Consumer segmentation in food retailing in Croatia : a latent class analysis

Pavlić, Ivana; Vojvodić, Katija; Puh, Barbara - In: Market : review for marketing theory and practice 32 (2020), pp. 9-29

Persistent link: https://www.econbiz.de/10012652648

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