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Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
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Consumer response to marketing channels : a demand-based approach
Andersen, Peter; Weisstein, Fei L.; Song, Lei - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10012258186
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Impact of marketing channel caused by relationship marketing of online social network
Wang, Min; Bian, Yijie; Deng, Jiangao; Sheng, Hong; … - In: International journal of services technology and management 22 (2016) 6, pp. 348-364
Persistent link: https://www.econbiz.de/10011665170
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Online retailer cold chain physical distribution service quality and consumers : evidence from China during the COVID-19 pandemic
Su, Miao; Zhao, Jinjing; Qi, Guanqiu; Kim, Junseung; … - In: International journal of logistics : research and … 26 (2023) 4, pp. 442-459
Persistent link: https://www.econbiz.de/10014322001
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Is there a relation between religiosity and customer loyalty in the Chinese context?
Tang, Gui; Li, Dong - In: International journal of consumer studies 39 (2015) 6, pp. 639-647
Persistent link: https://www.econbiz.de/10011418945
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Model for measuring customer loyalty towards a service provider
Skačkauskienė, Ilona; Vilkaitė-Vaitonė, Neringa; … - In: Journal of business economics and management 16 (2015) 6, pp. 1185-1200
Persistent link: https://www.econbiz.de/10011421758
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Net promoter score : a conceptual analysis
Mandal, Pratap Chandra - In: International journal of management concepts and … 8 (2014) 4, pp. 209-219
Persistent link: https://www.econbiz.de/10011284557
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The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad; Sadeghzadeh, Kousar; Zakeri, Abdolnaser - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923