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As economies are increasingly driven by services, the introduction of newservices to satisfy customers and improve firm value is becoming a critical issue formanagers. In my dissertation, I take a step in improving the understanding of serviceinnovations.In the first essay, I look at the...
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The impact of financial crisis has resulted in the global economic depression. It is merely cultural industry that acts in a diametrically opposite way so businesses related to cultural industry are still growing. For this reason, this study tends to explore the innovation activities in cultural...
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