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A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.; Mayes, Christopher; Eagle, Lynne C.; … - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Exploring catholic social teaching in a social marketing context : history, lessons and future directions
Dann, Susan; Dann, Stephen - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 412-424
Persistent link: https://www.econbiz.de/10011623750
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Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark; Dibb, Sally; Furnham, Adrian - In: Psychology & marketing 35 (2018) 3, pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
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Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah; Mohd Nizam Sahad - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10011672605
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
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Code of ethics for European employers
Europäischer Wirtschafts- und Sozialausschuss - 2012
Persistent link: https://www.econbiz.de/10010249524
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Consumer Trust, Social Marketing and Ethics of Welfare Exchange
Choi, Chong; Eldomiaty, Tarek; Kim, Sae - In: Journal of Business Ethics 74 (2007) 1, pp. 17-23
ethics as well as economic, social and anthropological questions concerning the nature of business competition and global …
Persistent link: https://www.econbiz.de/10005810607
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Exploring artificial intelligence in marketing management : understanding managers' perceptions towards artificial intelligence
Volkmar, Gioia Valentina - 2022
Obwohl Unternehmen vermehrt Künstliche Intelligenz (KI) für verschiedene Marketinganwendungen (z. B. zur …) Technologie (KI), (2) Marketingmanagement und Managemententscheidungen, (3) Psychologie und die individuelle Wahrnehmung von KI … und (4) Ethik betrachtet, noch wenig erforscht. Die vorliegende Dissertation untersucht diese Forschungslücke durch vier …
Persistent link: https://www.econbiz.de/10013477421