How can supermarkets use the vast data they have to design strategies to compete for large-basket shoppers, potentially their most profitable customers? We say, analyze the data to glean basket composition of heterogeneous consumers. Of theoretical and practical interest is the question, will...

In this study, we examine firms' incentive to offer customized products in addition to their standard products in a competitive environment. We offer several key insights. First, we delineate market conditions in which firms will (will not) offer customized products in addition to their standard...