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Search advertising : budget allocation across search engines

Zia, Mohammad; Rao, Ram C. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1023-1037

Persistent link: https://www.econbiz.de/10012147195

Kuksov, Dmitri; Prasad, Ashutosh; Zia, Mohammad - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 402-425

Persistent link: https://www.econbiz.de/10011695445

Benefits of customer loyalty in markets with endogenous search costs

Kuksov, Dmitri; Zia, Mohammad - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2171-2190

Persistent link: https://www.econbiz.de/10012522172

Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain

Rao, Ram C.; Wansink, Brian - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 52-58

Persistent link: https://www.econbiz.de/10009511629

Increasing retailer loyalty through the use of cash back rebate sites

Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762

Persistent link: https://www.econbiz.de/10012294605

Pricing under dynamic competition when loyal consumers stockpile

Gangwar, Manish; Kumar, Nanda; Rao, Ram C. - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 569-588

Persistent link: https://www.econbiz.de/10012594063

Game Theory and Empirical Generalizations Concerning Competitive Promotions

Rao, Ram C.; Arjunji, Ramesh V.; Murthi, B. P. S. - In: Marketing Science 14 (1995) 3_supplement, pp. 89-89

This paper offers the generalization that competitive promotions are mixed strategies. First an empirical regularity is established that promotions are independent across competitors. This regularity is then elaborated on in the context of a promotion game. The promotion game is linked to...

Persistent link: https://www.econbiz.de/10009144094

Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?

Qiu, Ye; Rao, Ram C. - In: Marketing science 43 (2024) 4, pp. 778-796

Persistent link: https://www.econbiz.de/10014636328