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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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A model of hotel defection at the purchasing stage
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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Loyalty runs deeper than thread count : an exploratory study of gay guest preferences and hotelier perceptions
Berezan, Orie; Raab, Carola; Krishen, Anjala S.; Love, … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 1034-1050
Persistent link: https://www.econbiz.de/10011409863
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Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah; Malek, Kristin - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
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Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah; Hwang, Eunmin; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 27 (2018) 1, pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
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Measuring perceptions of fairness of loyalty program members
Shulga, Lenna; Tanford, Sarah - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
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Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus; Zhong, Yun Ying; Tanford, Sarah - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 7, pp. 846-868
Persistent link: https://www.econbiz.de/10011747085