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La internacionalización como variable moderadora en las estrategias fabricante-distribuidor
Vila López, Natalia; Küster Boluda, Inés; Canales … - In: Cuadernos de economía y dirección de la empresa : CEDE 16 (2013) 4, pp. 259-269
Persistent link: https://www.econbiz.de/10010257426
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The impact of customer engagement on retailer's brand equity components
Gallart-Camahort, Valentin; Callarisa-Fiol, Luis; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 127-138
Persistent link: https://www.econbiz.de/10013162659
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Excellent products or servitisation? : analysing retailers' preference before and after a loyalty programme
Vila-Lopez, Natalia; Kuster-Boluda, Ines - In: Total quality management & business excellence : an … 28 (2017) 12, pp. 1378-1392
Persistent link: https://www.econbiz.de/10011781629
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The influence of brand trust on consumer loyalty
Rudzewicz, Adam; Strychalska-Rudzewicz, Anna - In: European research studies 24 (2021) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012666287
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An analysis of the preferences of the elderly in relation to retail stores
Lopes, Evandro Luiz; Garcia, Eduardo - In: International journal of business and emerging markets … 11 (2019) 1, pp. 52-72
Persistent link: https://www.econbiz.de/10012103295
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Quality of Services between Expectations and Performance
Gabriela-Liliana, Cioban - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 279-284
In this paper we highlighted the importance and the role of service quality in increasing the quality of welfare. In the twentieth century quality has become a fundamental and necessary value for progress, indispensable for "mastering" the future, in which the customer is important, he has...
Persistent link: https://www.econbiz.de/10010940599
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Impact of Economic Crisis on Buying Behaviour and Marketing-Mix Tools
Alina, Filip; Lelia, Voinea - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 931-936
International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...
Persistent link: https://www.econbiz.de/10010925895
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The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do; Marques, Susana Henriques; … - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
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La fidélité du consommateur de biens culturels : Une analyse empirique des comportements d'assiduité et d'adhésion au Parc de La Villette
Guillon, Olivia - In: Revue d'économie politique 119 (2009) 2, pp. 301-321
level of loyalty. The consumer faces an information problem: given that each cultural good is unique, he?s uncertain as to … according to the kind or the frequency of consumers? practices. We support the idea that a consumer is characterized by his … disappointed. Since he?s unable to consider every substitute before he fixes his choice on a cultural product, the consumer adopts …
Persistent link: https://www.econbiz.de/10008679997
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The Loyal Customers' Perception Regarding the Online Buying Process
Bobalca, Claudia - In: CES Working Papers 7 (2015) 2, pp. 241-255
The purpose of the research is to investigate the Romanian online customers’ perception as regards to the process of buying products from the Internet. The research objectives are: (1) to identify the advantages and disadvantages of buying from the Internet; (2) to identify the reasons of...
Persistent link: https://www.econbiz.de/10012017205