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macromarketing
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Peterson, Mark
11
Shultz, Clifford J.
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Atik, Deniz
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Ekici, Ahmet
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Sandıkçı, Özlem
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Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing education : JME
1
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ECONIS (ZBW)
11
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1
Envisioning and developing sustainable enterprise : a macromarketing approach
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 393-396
Persistent link: https://www.econbiz.de/10009692960
Saved in:
2
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
Saved in:
3
Using macromarketing to teach business sustainability
Peterson, Mark
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
Saved in:
4
Roger Dickinson (1929–2012)
Peterson, Mark
;
Vann, Richard
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
Saved in:
5
Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
Claudy, Marius C.
;
Peterson, Mark
;
O’Driscoll, Aidan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 273-287
Persistent link: https://www.econbiz.de/10010227836
Saved in:
6
My Iranian road trip : comments and reflections on videographic interpretations of Iran's political economy and marketing system
Shultz, Clifford J.
;
Peterson, Mark
;
Zwick, Detlev
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 87-94
Persistent link: https://www.econbiz.de/10010257258
Saved in:
7
Development and quality of life in Turkey : how globalization, religion and economic growth influence individual well-being
Sandıkçı, Özlem
;
Peterson, Mark
;
Ekici, Ahmet
; …
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 304-320
Persistent link: https://www.econbiz.de/10011561581
Saved in:
8
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
9
Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody
;
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
Saved in:
10
Hope for a stronger discipline of marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
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