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Envisioning and developing sustainable enterprise : a macromarketing approach
Peterson, Mark - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 393-396
Persistent link: https://www.econbiz.de/10009692960
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Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
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Using macromarketing to teach business sustainability
Peterson, Mark - In: Journal of marketing education : JME 44 (2022) 3, pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
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Roger Dickinson (1929–2012)
Peterson, Mark; Vann, Richard - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
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Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
Claudy, Marius C.; Peterson, Mark; O’Driscoll, Aidan - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 273-287
Persistent link: https://www.econbiz.de/10010227836
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My Iranian road trip : comments and reflections on videographic interpretations of Iran's political economy and marketing system
Shultz, Clifford J.; Peterson, Mark; Zwick, Detlev; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 87-94
Persistent link: https://www.econbiz.de/10010257258
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Development and quality of life in Turkey : how globalization, religion and economic growth influence individual well-being
Sandıkçı, Özlem; Peterson, Mark; Ekici, Ahmet; … - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10011561581
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody; Peterson, Mark - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
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Hope for a stronger discipline of marketing
Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10012497116