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Applying principles of management innovation in advertising agencies
Rubik, Andrea - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 286-296
management practices in advertising agencies also need some transformation. Through exploring management innovation principles … advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive … management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities …
Persistent link: https://www.econbiz.de/10013170497
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How innovation impacts artistic creativity : managing innovation in the advertising sector
Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23
Persistent link: https://www.econbiz.de/10011502950
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"But nobody talks to accountants" : the growing influence of the finance department in the advertising agency
Crawford, Robert - In: Accounting history review 30 (2020) 1, pp. 89-111
Persistent link: https://www.econbiz.de/10012175056
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Strategic communication in MBA curricula : a qualitative study of student outcomes
Rennie, Kathleen D.; Byrum, Kristie; Tidwell, Matt; … - In: Journal of management education : a publication of the … 42 (2018) 5, pp. 594-617
Persistent link: https://www.econbiz.de/10011928325
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The use of the "rational" system of global marketing communications in management of international enterprises
Obolenska, Tatiana; Shatarska, Inna; Shevtsov, Yegor - In: Problems and perspectives in management : PPM ; … 17 (2019) 3, pp. 14-30
Persistent link: https://www.econbiz.de/10012158912
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Danone Branding Strategy in China
Melewar, T C; Badal, E; Small, J - 2005
This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....
Persistent link: https://www.econbiz.de/10009465504
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Corporate social responsibility in the practice of public relations professionals
Božić, Barbara; Stanić, Matilda Kolić; Juris̆ić, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 388-397
managers are generally not members of senior management, where decision-making takes place. Finally, the conclusion is that the …
Persistent link: https://www.econbiz.de/10012543336
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Chinese Marketing and Management Scales
Yau, Oliver H.; Lee, Bernard - 2024
: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China … “Chinese Marketing and Management Scales”. --Prof. Wann-Yih Wu, PhD, Professor, National Cheng Kung University, Taiwan This …
Persistent link: https://www.econbiz.de/10015075815
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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
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Is it possible to improve the relationship between marketing and sales?
Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10010529558