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What makes content engaging? : how emotional dynamics shape success
Berger, Jonah; Kim, Yoon Duk; Meyer, Robert J. - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 235-250
Persistent link: https://www.econbiz.de/10012620033
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Uniting the tribes : using text for marketing insight
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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Commentary: using language to improve health
Berger, Jonah; Packard, Grant - In: Journal of service research 26 (2023) 4, pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
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Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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What holds attention? : linguistic drivers of engagement
Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
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How verb tense shapes persuasion
Packard, Grant; Berger, Jonah; Boghrati, Reihane - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 645-660
Persistent link: https://www.econbiz.de/10014391417
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Style, content, and the success of ideas
Boghrati, Reihane; Berger, Jonah; Packard, Grant - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 688-700
Persistent link: https://www.econbiz.de/10014370576