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~subject:"qualitative research"
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Qualitative marketing research
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qualitative research
Marktforschung
12,312
Market research
6,870
Qualitative Methode
2,802
Qualitative method
2,568
Theorie
1,996
Theory
1,981
Consumer behaviour
1,777
Konsumentenverhalten
1,744
Deutschland
1,470
Germany
1,138
Marketing
1,013
Vereinigte Staaten
898
Marketingmanagement
714
Marketing management
695
Scientific method
617
Wissenschaftliche Methode
617
USA
590
United States
533
Verbraucher
509
Bibliometrics
426
Bibliometrie
426
Relationship marketing
403
Beziehungsmarketing
401
Befragung
365
Interview
361
Innovation
334
Absatz
330
Marketingtheorie
279
Marketing theory
275
Werbung
253
Conjoint-Analyse
237
Conjoint analysis
234
Markenartikel
234
Qualitative research
226
Innovationsmanagement
218
Internet
217
Innovation management
209
Messung
207
Social Web
202
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Undetermined
157
Free
51
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Article
250
Book / Working Paper
16
Type of publication (narrower categories)
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Article in journal
249
Aufsatz in Zeitschrift
249
Graue Literatur
11
Non-commercial literature
11
Arbeitspapier
9
Working Paper
9
Hochschulschrift
4
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
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Language
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English
266
Author
All
Langley, Ann
6
Levina, Natalia
6
Bailyn, Lotte
5
Fernández, Walter
5
Holton, Judith A.
5
Walsh, Isabelle
5
Corley, Kevin G.
3
Cunliffe, Ann L.
3
Lester, Jessica Nina
3
Lochmiller, Chad R.
3
Locke, Karen
3
Alvesson, Mats
2
Azarpanah, Sara
2
Bednarek, Rebecca
2
Cho, Yonjoo
2
Cloutier, Charlotte
2
Dougherty, Deborah Jane
2
Elias, Sara R. S. T. A.
2
Feldman, Martha S.
2
Gill, Michael J.
2
Gioia, Denny
2
Gorli, Mara
2
Hoeber, Larena
2
Jarzabkowski, Paula
2
Johnston, David
2
Kouamé, Saouré
2
LeBaron, Curtis
2
Liu, Feng
2
Mathias, Blake D.
2
Moghaddam, Kaveh
2
Park-Taylor, Jennie
2
Ponterotto, Joseph G.
2
Pratt, Michael G.
2
Ravasi, Davide
2
Rubin, Deborah
2
Agigi, Assilah
1
Aguinis, Herman
1
Ahmad, Usman
1
Aidov, Alexandre
1
Akgün, Ali Ekber
1
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Institution
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Edward Elgar Publishing
1
Published in...
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Journal of management inquiry
33
Organizational research methods : ORM
33
Journal of applied behavioral science
9
Human resource development review
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
Health care management review : HCM review
5
Journal of management studies : JMS
5
International journal of entrepreneurship and small business
4
Journal of marketing management : MM
3
Journal of personal selling & sales management : JPSSM
3
Journal of service research : JSR
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
Strategic Organization
3
Strategic management journal
3
African journal of science, technology, innovation and development : AJSTID
2
Central European business review : CEBR
2
Cogent business & management
2
Entrepreneurship theory and practice : ET&P
2
Human resource development review : HRD review
2
IFPRI discussion paper
2
International journal of innovation and technology management
2
International journal of management concepts and philosophy : IJMCP
2
International journal of market research
2
International journal of public sector performance management : IJPSPM
2
Journal of career development
2
Journal of entrepreneurship
2
Journal of international consumer marketing
2
Journal of management
2
Journal of management, spirituality & religion : JMSR
2
Journal of open innovation : technology, market, and complexity
2
Leadership
2
Market : review for marketing theory and practice
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Project management journal : PMJ
2
Scandinavian journal of work and organizational psychology : SJWOP
2
The international review of retail, distribution and consumer research
2
The journal of supply chain management
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Administrative Sciences : open access journal
1
Bath papers in international development and wellbeing
1
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ECONIS (ZBW)
266
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1
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
2
Using ethnography of communication in organizational research
Kalou, Zoi
;
Sadler-Smith, Eugene
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 629-655
Persistent link: https://www.econbiz.de/10011373969
Saved in:
3
Using grounded theory to model market orientation experiences at practice
Tajeddini, Kayhan
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 553-571
Persistent link: https://www.econbiz.de/10010231380
Saved in:
4
Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge
- In:
International journal of trade and global markets
9
(
2016
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10011547851
Saved in:
5
This is going to hurt : compassionate research methods
Hansen, Hans
;
Trank, Christine Quinn
- In:
Organizational research methods : ORM
19
(
2016
)
3
,
pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
Saved in:
6
Practitioners as theorists : para-ethnography and the collaborative study of contemporary organizations
Islam, Gazi
- In:
Organizational research methods : ORM
18
(
2015
)
2
,
pp. 231-251
Persistent link: https://www.econbiz.de/10010506327
Saved in:
7
Customer experiences as drivers of customer satisfction
Dalla Pozza, Ilaria
- In:
Revue Gestion 2000 : management & prospective
31
(
2014
)
3
,
pp. 115-138
Persistent link: https://www.econbiz.de/10010485120
Saved in:
8
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
Saved in:
9
Video methods in strategy research : focusing on embodied cognition
Gylfe, Philip
;
Franck, Henrika
;
LeBaron, Curtis
; …
- In:
Strategic management journal
37
(
2016
)
1
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011498576
Saved in:
10
Autoethnography as a legitimate approach to HRD research : a methodological conversation at 30,000 feet
Grenier, Robin S.
- In:
Human resource development review : HRD review
14
(
2015
)
3
,
pp. 332-350
Persistent link: https://www.econbiz.de/10011382621
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