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social media
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5
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5
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4
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4
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4
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3
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International journal of internet marketing and advertising : IJIMA
50
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
22
International journal of advertising : the review of marketing communications
18
Information systems research : ISR
17
Cogent business & management
16
International journal of business information systems : IJBIS
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of technology marketing : IJTMkt
15
Journal of internet commerce
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of marketing management : MM
13
Journal of hospitality marketing & management
11
Health marketing quarterly
10
Journal of management information systems : JMIS
10
Journal of marketing
10
Journal of strategic marketing
9
Journal of travel and tourism marketing
9
International journal of market research
8
Journal of promotion management : JPM
8
Discussion paper
7
Psychology & marketing
7
Administrative Sciences : open access journal
6
CESifo working papers
6
European Sport management quarterly : ESMQ
6
International journal of electronic business : IJEB
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of nonprofit & public sector marketing
6
Journal of vacation marketing : an international journal
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
International journal of electronic customer relationship management : IJECRM
5
Journal of marketing research : JMR
5
Journal of organizational computing and electronic commerce
5
Management information systems : mis quarterly
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
Central European business review : CEBR
4
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ECONIS (ZBW)
839
RePEc
2
EconStor
1
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1
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
2
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
3
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
4
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
5
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
6
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
7
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
8
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
9
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
10
Social advertisement awareness and social media engagement attitude of consumers : an empirical examination
Shanthi, R.
;
Rekha, M.
;
Priya, J. Bhanu
- In:
International journal of public sector performance …
9
(
2022
)
1/2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10012800725
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