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Contextual advertising
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social media
Werbung
13,865
Online-Marketing
13,154
Internet marketing
13,038
Advertising
11,334
Consumer behaviour
8,519
Konsumentenverhalten
8,413
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7,998
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7,772
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6,073
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6,066
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2,868
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2,840
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2,822
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2,242
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2,214
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2,211
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2,146
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2,110
Online-Handel
2,097
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2,094
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2,062
Theory
2,057
Relationship marketing
1,981
Beziehungsmarketing
1,975
USA
1,951
Viral marketing
1,910
Virales Marketing
1,907
Markenimage
1,845
Brand image
1,831
United States
1,771
Germany
1,723
Internet
1,550
advertising
1,408
Markenartikel
1,129
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1,056
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918
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Rita, Paulo
7
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5
Hager, Anselm
5
Hazari, Sunil
5
Kunkel, Thilo
5
Schweidel, David A.
5
Adeola, Ogechi
4
Aridor, Guy
4
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4
Harrigan, Paul
4
Schivinski, Bruno
4
Sethna, Beheruz N.
4
Wirtz, Bernd W.
4
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3
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3
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3
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3
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3
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3
Hinson, Robert
3
Kim, Juran
3
Klepek, Martin
3
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3
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3
Law, Chun Hung Roberts
3
Loureiro, Sandra Maria Correia
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Moro, Sérgio
3
Naraine, Michael L.
3
Rahman, Zillur
3
Rambaccussing, Dooruj
3
Rossi, Giambattista
3
Sabatini, Fabio
3
Stephen, Andrew T.
3
Whinston, Andrew B.
3
Zhang, Jie Jennifer
3
Abed, Salma S.
2
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2
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2
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2
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International journal of internet marketing and advertising : IJIMA
50
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
22
International journal of advertising : the review of marketing communications
19
Information systems research : ISR
17
Cogent business & management
16
International journal of business information systems : IJBIS
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of technology marketing : IJTMkt
15
Journal of internet commerce
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of marketing management : MM
13
Journal of hospitality marketing & management
11
Health marketing quarterly
10
Journal of management information systems : JMIS
10
Journal of marketing
10
Journal of strategic marketing
9
Journal of travel and tourism marketing
9
CESifo working papers
8
International journal of market research
8
Journal of promotion management : JPM
8
Discussion paper
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Psychology & marketing
7
Administrative Sciences : open access journal
6
European Sport management quarterly : ESMQ
6
International journal of electronic business : IJEB
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of nonprofit & public sector marketing
6
Journal of vacation marketing : an international journal
6
The journal of brand management : an international journal
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
International journal of electronic customer relationship management : IJECRM
5
Journal of marketing research : JMR
5
Journal of organizational computing and electronic commerce
5
Management information systems : mis quarterly
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
Central European business review : CEBR
4
Entrepreneurial business and economics review : EBER
4
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ECONIS (ZBW)
846
EconStor
7
RePEc
3
BASE
1
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857
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date (oldest first)
1
Teenagers' moral
advertising
literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
2
Structural equation modelling of customer attitudes towards social network
advertising
: a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Privacy regulation and targeted
advertising
: evidence from Apple's App Tracking Transparency
Aridor, Guy
;
Che, Yeon-Koo
-
2024
-optimized advertisements, for which such data is crucial for
targeting
, suffered a 37.1% reduction in click-through rates, compared with clicks …
Persistent link: https://www.econbiz.de/10014468980
Saved in:
5
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
6
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
7
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
8
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
9
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
10
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
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