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Let me show you what I did versus what I have : sharing experiential versus material purchases alters authenticity and liking of social media users

Valsesia, Francesca; Diehl, Kristin - In: Journal of consumer research : JCR ; an … 49 (2022) 3, pp. 430-449

Persistent link: https://www.econbiz.de/10013398002

Influencer marketing effectiveness

Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115

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Influencer mix strategies in livestream commerce : impact on product sales

Gu, Xian; Zhang, Xiaoxi; Kannan, P. K. - In: Journal of marketing 88 (2024) 4, pp. 64-83

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Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding

Shen, Bin; Bissell, Kimberly - In: Journal of promotion management : JPM 19 (2013) 5, pp. 629-651

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Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials

Duh, Helen Inseng - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 453-476

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Digital Business in Africa : Social Media and Related Technologies

Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.); … - 2022

-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational … media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus …

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New paradigm of digital marketing in emerging markets : from social media to social customer relationship management

Alavi, Shirin - In: International journal of management practice : IJMP 9 (2016) 1, pp. 56-73

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Sentiment analysis of social commerce : a harbinger of online reputation management

Olaleye, Sunday Adewale; Sanusi, Ismaila Temitayo; … - In: International journal of electronic business 14 (2018) 2, pp. 85-102

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Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study

Liao, Shu-Hsien; Chung, Yu-Chun; Chang, Wen-Jung - In: International journal of services technology and management 25 (2019) 2, pp. 116-137

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Advertising content and consumer engagement on social media : evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131

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