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User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
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Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields
Levina, Natalia; Arriaga, Manuel - In: Information systems research : ISR 25 (2014) 3, pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Value co-creation through social media: a case study of a start-up company
Kim, Junic; Choi, Hwanho - In: Journal of business economics and management 20 (2019) 1, pp. 1-19
This research examines social media users' value-creation processes and the drivers of a start-up company's successful social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value co-creation processes. Although utilizing social...
Persistent link: https://www.econbiz.de/10012174972
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The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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The Palgrave handbook of interactive marketing
Wang, Cheng Lu (ed.) - 2023
Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...
Persistent link: https://www.econbiz.de/10013504771