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social media
Social Web
20,634
Social web
20,603
Online-Marketing
13,173
Internet marketing
13,057
Consumer behaviour
11,163
Konsumentenverhalten
11,123
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10,740
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5,473
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Viral marketing
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3,802
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3,801
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3,518
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3,301
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2,535
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2,193
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2,175
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1,915
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1,874
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1,869
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1,814
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1,801
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Kerkhof, Anna
12
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12
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8
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8
Rita, Paulo
8
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7
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7
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7
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6
Gu, Bin
6
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6
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6
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5
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ToKnowPress
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Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
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1
Department of Economics, Waikato Management School
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International European Forum on Innovation and System Dynamics in Food Networks
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Közgazdaság-tudományi Intézet, Közgazdaság- és Regionális Tudományi Kutatóközpont
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International journal of internet marketing and advertising : IJIMA
59
Information systems research : ISR
38
International journal of business information systems : IJBIS
36
Journal of marketing communications
34
Journal of management information systems : JMIS
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of promotion management : innovations in planning and applied research
25
International journal of advertising : the review of marketing communications
23
CESifo working papers
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International journal of technology marketing : IJTMkt
20
Journal of organizational computing and electronic commerce
20
CESifo Working Paper
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
19
Journal of marketing
19
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
19
Cogent business & management
18
Health marketing quarterly
18
Journal of marketing management : MM
18
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
IZA Discussion Papers
15
Management information systems : mis quarterly
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
Psychology & marketing
14
International journal of market research
13
Journal of marketing research
13
Journal of strategic marketing
13
New technology, work and employment
13
Administrative Sciences : open access journal
12
Cogent Business & Management
12
Discussion papers / CEPR
12
Journal of information & knowledge management : JIKM
12
Administrative Sciences
11
European Sport management quarterly : ESMQ
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
11
International journal of consumer studies
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ECONIS (ZBW)
1,821
EconStor
203
RePEc
148
Other ZBW resources
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1
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
2
Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective
Li, Yuhao
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
4
,
pp. 342-373
Persistent link: https://www.econbiz.de/10011762613
Saved in:
3
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
4
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
5
How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar
;
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
Saved in:
6
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
7
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
8
The importance of electronic word-of-mouth on consumer perception of content marketing
Hirschfelder, Benedikt
;
Chigada, Joel Mugove
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012227533
Saved in:
9
The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan
;
Dospinescu, Nicoleta
;
Dospinescu, …
- In:
Argumenta oeconomica
48
(
2022
)
1
,
pp. 247-264
Persistent link: https://www.econbiz.de/10013366097
Saved in:
10
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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