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Assessing the effect of narrat...
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social media
eWOM
299
Viral marketing
276
Virales Marketing
274
Consumer behaviour
244
Konsumentenverhalten
242
Internet marketing
194
Online-Marketing
193
Social Web
153
Social web
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Online retailing
57
Online-Handel
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Brand image
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Markenimage
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EWOM
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Brand management
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Markenführung
44
Customer satisfaction
42
Kundenzufriedenheit
40
Social media
35
Beziehungsmarketing
34
E-commerce
34
Relationship marketing
34
Electronic Commerce
33
Hotel industry
32
Hotellerie
30
Narrative Methode
28
Narrative method
28
electronic word of mouth
28
Service quality
27
narrative transportation
26
online reviews
25
Advertising effects
24
Data mining
24
Dienstleistungsqualität
24
Werbewirkung
24
Data Mining
23
Holiday behaviour
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Internet
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Selfie
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Akram, Umair
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International journal of internet marketing and advertising : IJIMA
5
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
Journal of marketing communications
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of business innovation and research : IJBIR
1
International journal of entrepreneurship and small business
1
International journal of information systems and change management : IJISCM
1
International journal of market research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
Sustainable Management, Wertschöpfung und Effizienz
1
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ECONIS (ZBW)
23
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1
No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing
Pachucki, Christoph
;
Grohs, Reinhard
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1703-1718
Persistent link: https://www.econbiz.de/10013390991
Saved in:
2
Missed
eWOM
opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
Saved in:
3
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
4
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
5
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
6
The impact of university brand identification and
eWOM
behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
7
Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik
;
Tuzovic, Sven
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
Saved in:
8
Global cause awareness : tracking awareness through electronic word of mouth
Davis, Lenita
;
Rountree, Melissa Markley
;
Davis, Jullet A.
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011591276
Saved in:
9
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
10
Social media marketing impact on the purchase intention of millennials
Pandey, Ashutosh
;
Sahu, Rajendra
;
Dash, Manoj Kumar
- In:
International journal of business information systems : …
28
(
2018
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
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