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How Much Influencer Marketing Is Undisclosed? Evidence from Twitter

Ershov, Daniel; Yanting, He; Seiler, Stephan - 2023

We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...

Persistent link: https://www.econbiz.de/10014469771

Teenagers' moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10013167383

Influencer marketing : an instrument to proliferation of the digital occurrence

Sharma, Bhuvanesh Kumar; Bhatt, Vimal Kamleshkumar; … - In: International journal of enterprise network management … 12 (2021) 4, pp. 340-357

Persistent link: https://www.econbiz.de/10012797760

Attributes of Instagram influencers impacting consumer brand engagement

Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497

Persistent link: https://www.econbiz.de/10012670702

Viewer responses to product messages using one-person media influencers

Han, Kyoo-Hoon; Lee, Eunmi - In: International journal of internet marketing and … 15 (2021) 1, pp. 104-122

Persistent link: https://www.econbiz.de/10012512698

Taking it a step further : when do followers adopt influencers' own brands?

Magrizos, Solon; Lamprinakos, Grigorios; Fang, Yanling; … - In: Review of marketing science 19 (2021) 1, pp. 53-74

Persistent link: https://www.econbiz.de/10012656902

The possibilities of using influencer marketing in Croatian tourism

Nujić, Lidija - 2020

Persistent link: https://www.econbiz.de/10012601619

The impact of digital influencers’ characteristics on purchase intention of fashion products

Gomes, Marina Alexandra; Marques, Susana Henriques; … - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 187-204

Persistent link: https://www.econbiz.de/10013270709

The role of the partner brand’s social media power in brand alliances

Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44

Persistent link: https://www.econbiz.de/10011850406

Borderless media : rethinking international marketing

Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12

Persistent link: https://www.econbiz.de/10012167070