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Are social media influencers effective? : an analysis of information adoption by followers

Roldan-Gallego, Juan Sebastián; Sánchez-Torres, Javier A. - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 188-211

Persistent link: https://www.econbiz.de/10014310274

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

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Schumpeterian competition and consumer networks : understanding concentration in the internet access market

Pereira, Marcelo de Carvalho - 2018

Persistent link: https://www.econbiz.de/10011880571

Effectiveness of social network sites for influencing consumer purchase decisions

Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634

Persistent link: https://www.econbiz.de/10010231592

Tie strength, embeddedness, and social influence : a large-scale networked experiment

Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370

Persistent link: https://www.econbiz.de/10010381871

Free-riding in products with positive network externalities : empirical evidence from a large mobile network

Belo, Rodrigo; Ferreira, Pedro - In: MIS quarterly 46 (2022) 1, pp. 401-430

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Social networks as a supplement to the public media service? : an example of the Vukovar protest in October 2018

Markota, Blago; Đuho, Nika; Odorjan, Maja - In: Embracing diversity in organisations : 7th …, (pp. 501-512). 2019

Generally, the mass media perform the following social functions: information function, agenda setting, control function and criticism of social structures and institutions, educational function and function of socialization and integration (Jurcic, 2017). Through the digital revolution the...

Persistent link: https://www.econbiz.de/10012118853

Theoretical analysis of effective communication with customets in social networks

Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2015) 3, pp. 127-134

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Social networks as marketing channels

Petrov, Sonja; Zubac, Vesna; Miloevič, Miroslav - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 2, pp. 153-167

Persistent link: https://www.econbiz.de/10011347190

Tracing social influence in responses to strategy change in an online community

Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375

Persistent link: https://www.econbiz.de/10010387289

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