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sponsorship
Sponsorship
1,843
Sponsoring
1,773
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1,450
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565
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547
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Fleck-Dousteyssier, Nathalie
7
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4
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4
Breuer, Christoph
3
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3
Delia, Elizabeth B.
3
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3
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3
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3
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2
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2
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2
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2
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2
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2
Goldman, Michael
2
Gröppel-Klein, Andrea
2
Henderson, Conor M.
2
Kelly, Sarah J.
2
Koenigstorfer, Joerg
2
Lee, Sanghak
2
Mazodier, Marc
2
Mukhopadhyay, Sankar
2
Naidenova, Iuliia
2
Naraine, Michael L.
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Ntasis, Lazaros
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Pansari, Anita
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Ross, Stephen
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1
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International Journal of Sports Marketing and Sponsorship
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
International journal of sport management and marketing : IJSMM
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
Journal of marketing communications
5
Economics Papers from University Paris Dauphine
4
International journal of sport finance
4
Journal of promotion management : JPM
4
International Journal of Sport Finance
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of marketing
3
Journal of nonprofit & public sector marketing
3
Open Access publications from Université Paris-Dauphine
3
Banque de France bulletin / Quarterly selection of articles
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012
2
Psychology & marketing
2
Scientific Annals of Economics and Business
2
Springer eBook Collection
2
APSTRACT: Applied Studies in Agribusiness and Commerce
1
Applied economics
1
Auburn Economics Working Paper Series
1
Baltic Journal of Economic Studies
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business history review
1
Discussion paper series / IZA
1
Economia della Cultura
1
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Finante - provocarile viitorului (Finance - Challenges of the Future)
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ECONIS (ZBW)
117
RePEc
31
Other ZBW resources
31
BASE
3
EconStor
3
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1
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
2
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
3
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
4
Sponsoring the French Open : an examination of social media buzz and sentiment
Delia, Elizabeth B.
;
Armstrong, Cole G.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 184-199
Persistent link: https://www.econbiz.de/10010526790
Saved in:
5
Measuring the effects of event
sponsorship
: theoretical frameworks and image transfer models
Abreu Novais, Margarida
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
Saved in:
6
The role of brand knowledge in determining
sponsorship
effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
7
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
8
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
9
Understanding the decision-making processes for arts
sponsorship
Daellenbach, Kate
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10010201100
Saved in:
10
An analysis of stock market response to the IOC's commercial partnership : the case of the TOP partnership program
Kim, Hyun-duck
;
Jung, Changwook
;
Lee, Jeoung Hak
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 332-351
Persistent link: https://www.econbiz.de/10009787518
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