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Envisioning and developing sustainable enterprise : a macromarketing approach
Peterson, Mark - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 393-396
Persistent link: https://www.econbiz.de/10009692960
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Using macromarketing to teach business sustainability
Peterson, Mark - In: Journal of marketing education : JME 44 (2022) 3, pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
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Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
Claudy, Marius C.; Peterson, Mark; O’Driscoll, Aidan - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 273-287
Persistent link: https://www.econbiz.de/10010227836
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody; Peterson, Mark - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
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Sustainability developments in cities of the world
Peterson, Mark; Epler, Rhett - In: Continuing to broaden the marketing concept : making …, (pp. 243-260). 2020
Persistent link: https://www.econbiz.de/10012321231
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Explaining consumer support for sustainable business practices in the frontier market of Lebanon
Peterson, Mark; Watson, Forrest; Abou-Khalil, Walid J. - In: Journal of macromarketing 43 (2023) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10014368389