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An investigation into multidim...
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Consumer behaviour
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Wedel, Michel
173
Bijmolt, Tammo H. A.
65
Pieters, Rik
47
Kamakura, Wagner A.
16
Zhang, Jie
11
Böckenholt, Ulf
10
Verhoef, Peter C.
10
Kamakura, Wagner
9
DeSarbo, Wayne S.
8
Haaijer, Rinus
8
Bijmolt, Tammo
7
Dorotic, Matilda
7
Ebbes, Peter
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DeSarbo, Wayne
6
Hofstede, Frenkel ter
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Leeflang, Peter
6
Sándor, Zsolt
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Vriens, Marco
6
Batra, Rajeev
5
Lans, Ralf van der
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Lenk, Peter
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Rust, Roland T.
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Steenkamp, Jan-Benedict E.M.
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Fok, Dennis
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Heerde, Harald J. van
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Hofstede, Frenkel Ter
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3
Melnyk, Valentyna
3
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3
Paap, Richard
3
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3
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Journal of marketing research : JMR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing
11
Marketing Science
10
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8
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6
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
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4
Fundamentals of marketing research ; Vol. 6
4
Journal of applied econometrics
4
MSI reports : working paper series
4
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4
Conjoint measurement : methods and applications
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Management Science
3
Statistica Neerlandica
3
Customer engagement marketing
2
Economics Letters
2
European journal of marketing : EJM
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Foundations and Trends(R) in Marketing
2
Journal of Business Research
2
Journal of Classification
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Journal of Consumer Research
2
Journal of Econometrics
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of econometrics
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Journal of retailing
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Journal of retailing and consumer services
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Journal of the American Statistical Association : JASA
2
Marketing research : a magazine of management and applications
2
Operations research, Management science : OR MS ; the international literature digest
2
Statistica Neerlandica : journal of the Netherlands Society for Statistics and Operations Research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
120
OLC EcoSci
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RePEc
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Other ZBW resources
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1
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
Saved in:
2
A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541504
Saved in:
3
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
4
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
5
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
6
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
7
Acquisition patterns of financial products : a longitudinal investigation
Paas, Leonard J.
;
Bijmolt, Tammo H. A.
;
Vermunt, Jeroen K.
- In:
Journal of economic psychology : research in economic …
28
(
2007
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10003580611
Saved in:
8
Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.
;
Jager, Wander
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
Saved in:
9
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
Saved in:
10
Staying power of churn prediction models
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
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